Product and Service Design

I am a creative design leader with 20 years of expertise in digital experiences, specialising in crafting customer-focused digital content and products across private and public sectors. I excel in delivering end-to-end, research driven interactions crafted to meet user and business needs.

My strengths lie in creative digital problem solving, proactive team leadership, and adaptive interpersonal skills, with a human-centric approach to ensure impactful digital products and content.

DISCOVER, DEFINE, DEVELOP, DELIVER

Redefining the Insurance application experience

I had the opportunity to work with David for nearly a year and amazed with the depth of his CX expertise. From running workshops with customers to working on wireframes, infographic and prototypes, David has got CX covered

Sourav Shah

Senior Digital Product Manager | Metlife

Creating Health Literacy with User Experience Design

I worked with David in his role as UX designer at Healthdirect Australia. He is a keen and enthusiastic designer with a detailed user experience focus. He is a very good idea generator, and always puts forth a range of good options in response to design problems. David is passionate about UX and is always looking to learn more and explore further.

Trevor Thompson

Lead Business Analyst | HealthDirect

EMPATHISING FOR BETTER INSIGHTS

The aim of the thinking stage is to identify problems and discuss all pathways. Focus on the “why” and not the “how” to generate assumptions about your product. Starting at this point creates better products that can respond better to market changes

• Collecting issues and presenting them as goals

• Problem statements and ‘How might we’

• Rewriting the goals

• Expand general questions with specifics